Understanding Business - 11th Edition | McGraw-Hil



Contenido
01. Taking Risks and Making Profits within the Dynamic Business Environment
02. Understanding Economics and How It Affects Business
03. Doing Business in Global Markets
04. Demanding Ethical and Socially Responsible Behavior
05. How to Form a Business
06. Entrepreneurship and Starting a Small Business
07. Management and Leadership
08. Structuring Organizations for Today’s Challenges
09. Production and Operations Management
10. Motivating Employees
11. Human Resource Management: Finding and Keeping the Best Employees
12. Dealing with Union and Employee—Management Issues
13. Marketing: Helping Buyers Buy
14. Developing and Pricing Goods and Services
15. Distributing Products
16. Using Effective Promotions
17. Understanding Accounting and Financial Information
18. Financial Management
19. Using Securities Markets for Financing and Investing Opportunities
20. Money, Financial Institutions, and the Federal Reserve.

Información
Título: Understanding Business
Autor: William G. Nickels, James M. McHugh, Susan M. McHugh
Edición: 11
Año: 2016
Editorial: McGraw-Hill
Páginas: 841
Idioma: Inglés
Tamaño del archivo: 56,5 MB.

Understanding Business - 11th Edition | McGraw-Hil
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